Let’s say you’re running your own website. It’s a pretty popular site, all about kite-flying in Maryland. You know all the best parks in town, all the best kite-makers and designs, and you’ve got fully-illustrated instructions on make-your-own projects. You’re pretty proud of yourself; the kite-flyers of Maryland swarm to your site.
But what if you could make money on that site?
Your kite-flying expertise could actually earn you money on the side! Google’s Adsense program is designed for just such site developers as yourself, posting ads on your website and paying you for every time your adoring fans click on an advertisement.
How does it work?
Adsense is based on another program run by Google, Adwords. Google Adwords is precisely the opposite of Adsense: it’s where advertisers pay Google to post their ads on Google’s search pages. Since the advertisers also pay per click (or per impression – ad appearance,) Google makes more money when those advertisements appear on more websites. That’s why Google would want to farm out its advertising to smaller websites, like your kite extravaganza. When you join Adsense, Google posts other people’s ads on your site, so they can get more “air time” and Google can make more money from them. Google pays you a piece of this profit to compensate you for allowing the ads on your website.
One advantage of the Adsense program is the increased relevance of the ads on your site. When Google places an ad on your site, it places it based on a niche or a keyword, so that you can choose what kind of ads are relevant to your site. This means that when Aunt Tracey visits your site to find the best kite part around town, she doesn’t get bombarded with advertisements for energy drinks. The ads that appear on your website will be about kites and other kite-related activities.
If you’ve got a website, you can make money with Google! Check out the Adsense program today!
If your goal is to make passive income on the internet, you should really look into how to make money with Google. Google is the hands-down champion of creating web traffic in the world today, and conquering Google virtually assures you a comfortable online income that can grow to be as big as you want – depending on the time and effort you’re willing to invest.
In simplest terms people are making money with Google by setting up websites that target specific keywords. Their goal is to get that website to the top of Google’s search engine listings so people who search those keywords find their site. Once people are consistently finding your site through Google’s search listings you’re going to find it relatively simple to turn those visitors into dollar bills. You have a couple of options for how to do that.
First of all you could use Google’s ad publishing program (called Google Adsense) and serve topically relevant ads on your website. When visitors who search for your keywords land on your website they’ll see the ads Google has put on your site. If they happen to see an ad that serves their purposes they’ll click it to visit the advertiser’s website. That click generates a small commission to you, because you’re the person who helped the advertiser get high quality visitor to his site – it’s a great way to make money.
But maybe you don’t want to send your traffic to other people – maybe you want to keep them on your site so you can provide them with the information, products, or services they were looking for in the first place. This is something I do with my most lucrative websites, and I highly recommend it. Of course, it does require you to have some expertise in an area, develop a product or service in that area, and then effectively promote it to people who visit your website. This can be a slow process, taking months or even years, but if you stick with it long enough you can create a full-time income for yourself.
Whether you publish Google ads or develop products to make money with your website, getting Google to send you search traffic is the key to success. There are other methods for generating traffic, but none as passive and reliable as having your website occupy the top position for a highly-searched phrase in Google’s results. That’s the best way to use Google to make money.